Recherche.
//
Research.

(Les publications avec comités de lecture sont présentées plus bas. // Refereed publications are listed below.)

Je diffuse mes travaux, entrepris en collaboration avec des organisations sportives du monde entier, en tant que seul auteur ou avec des co-auteurs, sur des plateformes académiques mais aussi sur celles qui encouragent le transfert de connaissances aux gestionnaires. Ainsi, j'ai publié dans des revues telles que le Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy.

Ces dernières années, et plus précisément depuis l’automne 2014 et mon arrivée à Montréal, vingt-deux articles ont été publiés ou acceptés pour publication dans des revues à comité de lecture très réputées. J'ai reçu le prix Emerald Literati Awards 2019 pour l’article “A sport-oriented place branding strategy for cities, regions and countries” pour les "contributions exceptionnelles et marquantes à la recherche universitaire [... et] les travaux les plus impressionnants publiés au cours de l'année précédente" (Sport, Business & Management: An International Journal, 8 (4): 354-374).

J’ai lancé cinq livres de marketing du sport, à ce jour: Néo-Marketing du sport (en français; De Boeck, 2011), Marketing du Sport. Une Vision Internationale (en français; De Boeck, 2018), Global Sport Marketing (en anglais; Routledge, 2012), International Sport Marketing: Issues and Practice (en anglais; Routledge, 2019) et Marketing du Sport (en chinois; Sun Yat-Sen University Press, 2014).

J'ai également obtenu des subventions de recherche canadiennes et internationales (FRQSC, CRSH, UEFA, Nanyang Technological University à Singapour), soit comme chef de projet, soit comme collaborateur de recherche.

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I disseminate my work, undertaken in collaboration with sport organizations worldwide, as a sole author or with co-authors, over platforms that are academic but also in some which encourage knowledge transfer to managers. Thus, I have published in journals such as the Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy. In recent years, and more specifically since Fall 2014 and my arrival in Montreal, twenty-two articles have been published or accepted for publication in highly reputable peer-reviewed journals. I received the Emerald Literati Awards 2019 for the article “A sport-oriented place branding strategy for cities, regions and countries” for the “outstanding and impactful contributions to scholarly research [... and] the most impressive pieces of work published throughout the previous year” (Sport, Business & Management: An International Journal, 8 (4): 354-374).

I am the co-author of five books, so far: New Sport Marketing (in French; De Boeck Publishers, 2011), Sport Marketing (in French; De Boeck Publishers, 2018), Global Sport Marketing (in English; Routledge Publishers, 2012), International Sport Marketing: Issues and Practice (in English; Routledge Publishers, 2019) and Sport Marketing (in Chinese; Sun Yat-Sen University Press, 2014).

I have also been awarded Canadian and international research grants (FRQSC, SSHRC, UEFA, Nanyang Technological University in Singapore), as either the project leader or a research collaborator.

 
 

Publications avec comités de lecture. // Peer-reviewed publications.

  • Orr, K., A. Richelieu & A. Webb (2024). ‘’The art of managing the distance: A discourse analysis of conversations with Special Olympics Canada’s corporate sponsors’’. Managing Sport and Leisure. In press. https://doi.org/10.1080/23750472.2024.2420049.

  • Richelieu, A., Y.-C. Lin, H. K. Leng & Y. Y. P. Phua (2024). ‘’Place branding strategies through Winter Olympic games’’. Managing Sport and Leisure. In press. https://www.tandfonline.com/doi/full/10.1080/23750472.2024.2411996.

  • Richelieu, A., Y.-C. Lin & H. K. Leng (2024). “A typology of countries using place branding through sport”. Journal of Global Sport Management, 9 (4): 704-722. https://www.tandfonline.com/doi/full/10.1080/24704067.2021.1972431. Capsule vidéo / Video capsule: https://youtu.be/0NHNe55FXrQ.

  • Richelieu, A. & A. Webb (2024). “Strategic sport marketing in the society of the spectacle”. Journal of Strategic Marketing, 32 (6): 744-761. https://www.tandfonline.com/eprint/FJUXTKDPQFATXG7GFN4V/full?target=10.1080/0965254X.2021.1965188. Capsule vidéo / Video capsule: https://youtu.be/FaxWcuSWRco. 

  • Richelieu, A., S. Gavrila & P. Sercia (2023). “The challenge of renewing a varsity sport brand: A mixed-methods approach”. Sport, Business & Management: An International Journal, 13 (4): 431-449. https://www.emerald.com/insight/content/doi/10.1108/SBM-07-2022-0064/full/html?skipTracking=true.

  • Leng, H.K., Y. X. P. Phua, Y.-C. Lin, A. Richelieu & S. Sato (2023). “An examination of the role of gender in athlete endorsement effectiveness”. Journal of Business Administration, 48 (3): 1-12.

  • Webb, A. & A. Richelieu (2022). “Seeing is Believing: Special Olympics Events and the Society of the Spectacle”. Event Management, 26 (3): 473-492. https://www.ingentaconnect.com/content/cog/em/pre-prints/content-ms-19-039_webb;jsessionid=1gcnfrnnds1wn.x-ic-live-02.

  • Richelieu, A. (2021). “From sport to ‘sportainment’. The art of creating an added-value brand experience for fans”. Journal of Brand Strategy, 9 (4): 408-422. https://www.henrystewartpublications.com/jbs/v9. Capsule vidéo / Video capsule: https://youtu.be/aELawG1xVs0.

  • Webb, A., A. Richelieu & A. Cloutier (2019). “From clipboards to annual reports: Accounting for performance at Special Olympics Canada”. Managing Sport and Leisure, 24 (6): 400-423.

  • Musso, F., A. Richelieu & B. Francioni (2019). "Key factors for ensuring performance and attracting practitioners to small sports clubs". International Journal of Sport Management & Marketing, 19 (5/6): 352-370.

  • Richelieu, A. & A. Webb (2019). "A tale of two networks: Contrasting Sport for Development and Peace actor networks". Journal of Global Sport Management, 4 (4): 371-391. https://www.tandfonline.com/doi/full/10.1080/24704067.2018.1477517.

  • Richelieu, A. (2018). “A sport-oriented place branding strategy for cities, regions and countries”. Sport, Business & Management: An International Journal, 8 (4): 354-374. https://www.emeraldinsight.com/doi/full/10.1108/SBM-02-2018-0010. Prix d’Excellence «Highly Commended Paper 2019», Emerald Literati Awards. // Award for Excellence “Highly Commended Paper 2019”, Emerald Literati Awards. Capsule vidéo / Video capsule: https://youtu.be/kvpXNKJGIRk.

  • Webb, A. & A. Richelieu (2018). "Sanctioning, qualifying, and manipulating: Understanding dramatic phases in President’s letters". Society and Business Review, 13 (1): 61-79.

  • Richelieu, A. & A. Webb (2017). "Innovations in Major League Baseball catalyzing factors: When winning is not enough". International Journal of Sport Management and Marketing, 17 (3): 220-236.

  • Musso, F., A. Richelieu & B. Francioni (2016). "Making small sports clubs manageable and economically sustainable - A study on clay target shooting in Italy". Managing Sport and Leisure, 21 (5): 283–299.

  • Richelieu, A. & A. Webb (2016). "Carrying excess baggage? Considerations for social sport for development businesses". Social Business, 6 (2): 153-174.

  • Richelieu, A. (2016). "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport’ (IMSIS)". Journal of Brand Strategy, 5 (2): 218-231.

  • Webb, A. & A. Richelieu (2016). "Sport for development and peace in action: Building facts for funding". Journal of Sport & Social Issues, 40 (5): 432-456.

  • Bae, S., D. L. Anderson, J. Fujimoto & A. Richelieu (2015). "East Asian College Consumer Decision-Making Styles for Sport Products". Sport Business and Management: An International Journal, 5 (3): 259-275.

  • Webb, A. & A. Richelieu (2015). "Sport for Development and Peace: Snakes and Ladders". Qualitative Market Research, 18 (3): 278-297.

  • Richelieu, A. & S. Lessard (2014). "Long gone the glory days - Is branding of any help? The case of formerly successful European football teams". Sport Business and Management: An International Journal, 4 (4): 284-297.

  • Richelieu, A. & B. Korai (2014). "The consumption experience of Tim Hortons' coffee fans". Qualitative Market Research, 17 (3): 192-208.

  • Richelieu, A. (2014). "The strategic management of the brand in the world of sport". Journal of Brand Strategy, 2 (4): 403-415.

  • Richelieu, A. (2013). "La marque, levier stratégique dans le monde du sport business". Revue Internationale de Gestion, 38 (4): 6-15.

  • Giroux, M., F. Pons & A. Richelieu (2013). "Internationalisation of sports teams brands: The consumers' perspective". International Journal of Business and Globalisation, 11 (1): 1-18.

  • Richelieu, A. & M. Desbordes (2013). "Sports teams and equipment manufacturers going international: The strategic leverage of co-branding". Sport, Business & Management: An International Journal, 3 (1): 63-77.

  • Robichaud, F., A. Richelieu & R. Kozak (2012). "Branding as a communications strategy: A framework for desired brand identity". Journal of Brand Management, 19 (8): 712-734.

  • Richelieu, A. & B. Korai (2012). "The international expansion of religious organizations in Africa". International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2): 144-155.

  • Richelieu, A. & B. Korai (2012). "Identity and sport: Young French Canadians and the Montréal Canadiens hockey club". Sport, Business & Management: An International Journal, 2 (2): 127-136.

  • Richelieu, A. & F. Pons (2011). "How strong is my sports brand? The case of the Montréal Canadiens Hockey Club". Journal of Sponsorship, 4 (4): 353-365.

  • Richelieu, A., T. Pawlowski & C. Breuer (2011). "Football brand management: Minor League vs. Champions League". Journal of Sponsorship, 4 (2): 178-189.

  • Richelieu, A. & M. Desbordes (2009). "Football teams going international - The strategic leverage of branding". Journal of Sponsorship, 3 (1): 10-22.

  • Robichaud, F., R. Kozak & A. Richelieu (2009). "Wood use in nonresidential construction: A case for communications with architects". Forest Products Journal, 59 (1/2): 57-65.

  • Richelieu, A. & F. Pons (2009). "If brand equity matters, where is the brand strategy? A look at Canadian teams in the NHL". International Journal of Sport Management & Marketing, 5 (1/2): 162-182.

  • Richelieu, A., S. Lopez & M. Desbordes (2008). "The internationalization of a sports team brand: The case of European soccer teams". International Journal of Sports Marketing & Sponsorship, 10 (1): 29-44.

  • Richelieu, A. & S. Lopez (2008). "How and when is a sponsor's image beneficial to the sponsoree? The importance of a perfect match". Journal of Sponsorship, 1 (3): 225-233.

  • Séguin, B., A. Richelieu & N. O'Reilly (2008). "Leveraging the Olympic brand through the reconciliation of corporate and consumers brand perceptions". International Journal of Sport Management & Marketing, 3 (1/2): 3-22.

  • Manivet, B. & A. Richelieu (2008). "Dangerous liaisons: How can sports brands capitalize on the Hip Hop movement". International Journal of Sport Management & Marketing, 3 (1/2): 140-161.
    Sélectionné pour être inclus dans / Selected for inclusion in J. Nauright & S. Pope (Eds.), New Sport Management Reader. Morgantown, WV: Fitness Information Technology Publishers, 2009.

  • Richelieu, A., F. Pons & S. Soderman (2007). "The internationalization of a sports team brand: The case of Football Club Barcelona". In J. James (Ed.), Sports Marketing Across the Spectrum. Morgantown, WV: Fitness Information Technology Publishers, pp. 181-192.

  • Richelieu, A. & B. Manivet (2006). "Brand equity in a bottle: The secret behind the Montreal Alouettes' success". In B. Pitts (Ed.), Sports Marketing in the New Millennium. Morgantown, WV: Fitness Information Technology Publishers, 2006, pp. 267-290.

  • Richelieu, A. & F. Pons (2006). "Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams built their brand equity". International Journal of Sports Marketing & Sponsorship, 7 (3): 231-250.

  • Richelieu, A. & C. Boulaire (2005). "A post-modern conception of the product and its application to professional sport". International Journal of Sports Marketing & Sponsorship, 7 (1): 23-34.

  • Richelieu, A. & F. Pons (2005). "Reconciling managers' strategic vision with fans' expectations". International Journal of Sports Marketing & Sponsorship, 6 (3): 150-163. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.

  • Couvelaere, V. & A. Richelieu (2005). "Brand strategy in professional sports: The case of French soccer teams". European Sport Management Quarterly, 5 (1): 23-46. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.

  • Richelieu, A. & V. Couvelaere (2005). "The challenge of building brand equity: A look at cases in North America and Europe". In B. Pitts (Ed.), Where Sports Marketing Theory Meets Practice. Morgantown, WV: Fitness Information Technology Publishers, pp. 207-226.

  • Richelieu, A. (2004). "Building the brand equity of professional sports teams". Chap. 1 in B. Pitts (Ed.), Sharing Best Practices in Sports Marketing. Morgantown, WV: Fitness Information Technology Publishers, pp. 3-21.

  • Pons, F. & A. Richelieu (2004). "Marketing stratégique du sport: Le cas d'une franchise de la Ligue Nationale de Hockey". Revue Française de Gestion, 30 (150): 161-175.